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Sopra Management Team
Franchising at a Higher Level

The Sopra Brands Management Team is a group of well networked executives who have built, sold, managed, operated, developed, raised capital and assisted in merger and acquisition transactions of both large and small franchise organizations and other middle-market companies.

David LeonCavallo
David Leoncavallo
Managing Partner
President
(801)503-9210
david@soprabrands.com
Leoncavallo is the Founder of Sopra Capital. Prior to founding Sopra, ten years ago he founded and developed an executive recruiting firm focused on franchise recruiting. FranSearch has now become the largest franchising executive search firm in the world. Leoncavallo has consulted with the top ranking executives of over 3,500 franchisors, of which over 350 were clients. These include businesses such as Arby's, Ben and Jerry’s, and TGI Fridays. Leoncavallo assisted these businesses in becoming more profitable and increasing sales. Over the last 10 years, 75 percent of the companies that have completed more than two executive placements with FranSearch doubled in size in less than three years. Leoncavallo has won awards for being in the top 1% in production for Executive Search firms across the country.

Leoncavallo’s relationships and connections in the franchising industry are invaluable to Sopra in growing and developing its franchisors. He brings over 17 years of franchise experience to the Sopra team.

Brian Charlesworth
Brian Charlesworth
Managing Partner
Chief Executive Officer
(801)503-9220
brian@soprabrands.com
Charlesworth has built and sold multiple companies in the communications, software and energy industries and brings over a decade of executive management to Sopra Capital. Having directed overall business growth for these organizations, Charlesworth’s expertise includes the development, operations and growth of key industry businesses. In addition, Charlesworth raised over $50 million in venture funding through top-tier, billion-dollar funds while serving as the CEO of Talk2 Technology. Charlesworth is also responsible for growing Talk2 Technology to a $300 million valuation which was subsequently sold to IntelliSync, after which acquired by Nokia.

Charlesworth presented as an executive technology leader at investment banking conferences for Robertson Stephens, Lehman Brothers, and Morgan Stanley and has also worked with Merrill Lynch, Goldman Sachs, JP Morgan Chase, Dain Rauscher and Credit Suisse First Boston. Merrill Lynch nominated him for Utah’s Entrepreneur of the Year in 2001. Charlesworth graduated Cum Laude from Utah State University with a double major in Business and German.

Keith Gerson
Keith Gerson
Chief Operating Officer
(801)503-9214
keith@soprabrands.com
Keith Gerson is recognized in franchising circles for his extensive leadership experience within the franchise industry, guiding companies to record levels of franchise development, the acceleration of multimillion-dollar revenue growth (and resultant royalties) and significant EBITDA. Companies he has led include PuroClean, AlphaGraphics, Mrs. Fields, and ChemDry

"Keith Gerson has transformed our PuroClean brand into a money making machine, and has done it well!!! I could not recommend anyone higher than Keith" says David McKinnon, Chairman of Service Brands International (SBI).

In his role as President/Chief Operating Officer, Gerson has taken PuroSystems, Inc. from ninety-two (92) franchises to three hundred and four (304) locations within a three-year period. In that same period of time, consumer level revenues more than doubled growing from $42 million to $94 million and EBITDA swelled from $1.6 million to $5.2 million. All of this while reducing annual franchisee attrition rates from in excess of 18% to our current levels of 5%.

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Kathleen Kuhn
Kathleen A. Kuhn
President, HouseMaster
(732)479-4488
kathleen.kuhn@housemaster.com
As president of HouseMaster, the most experienced name in home inspections, (with offices in over 385 markets throughout the United States and Canada) and the only woman in this position across the industry, Kathleen Kuhn feels that she “grew up with the home inspection industry.” The daughter of Kenneth T. Austin, chairman of HouseMaster, co-author of the Homebuyer’s Inspection Guide and a co-founder of the American Society of Home Inspectors (ASHI), she has seen first-hand the evolution of the industry, from the days in the late 1970s when home inspections were rarely utilized, to the present, when a home inspection is considered a vital facet of the home buying/selling transaction.
Chuck Jones
Chuck Jones
VP of Development
(732)564-7385
chuck@soprabrands.com
Chuck Jones, who recently joined Sopra Brands as Vice President of Development, has over 20 years’ experience in the franchising industry beginning with PepsiCo/Tricon/Yum Brands where he oversaw development of Pizza Hut Express and was instrumental growing the company from 400 units to 2200 units in 5 years. In addition, he spearheaded and managed a co-branding initiative to implement the Pizza Hut brand into 3000+ new and existing restaurants. He has experience in Retail and Service industries in Franchising to understand and adapt to our different franchise systems.

Most recently, he more than doubled the size of Ben and Jerry’s Franchise organization from 200 to over 750 sold units.

Chucks combination of Operations and Development experience selling thousands of franchises, make him a powerful ally to the franchisees coming into the system and to Sopra Brands as a whole.

Kimberly Leoncavallo
Kimberly Leoncavallo
General Counsel
(801)503-9211
kim@sopracapital.com
Kimberly received her Law Degree from the oldest law school in the U.S., William & Mary. She also attended Oxford University and the University of Albany. She has held the position of General Counsel for other companies including FranSearch.

She currently works with Sopra and its portfolio companies to provide or direct all the legal services.

Kelly Brown
Kelly Brown
General Counsel
(732)469-6565
kelly@soprabrands.com
Kelly Brown has been General Counsel for the HouseMaster® Franchise System since January 2003, after serving as a Deputy Attorney General for the New Jersey Attorney General’s Office.

Brown graduated with honors from Seton Hall University School of Law, and served as a law clerk to the Honorable Douglas K. Wolfson. She has worked as a commercial litigation associate at several prominent law firms in New Jersey and Philadelphia, litigating a wide variety of cases including those addressing contracts, intellectual property, business torts, construction defects, and insurance.

She is a Certified Franchise Executive, a designation offered through the International Franchise Association. Brown holds a bachelor’s degree from Villanova University, where she was a member of the Phi Beta Kappa Honor Society, and master's degree from Drew University, where she graduated summa cum laude.

Dale McCrary
VP of Technology
(801)784-0079
dale@soprabrands.com
McCrary studied Software Engineering at Weber State University. He has managed the IT for multiple organizations and is also responsible for building and leading the development over multiple software platforms and dozens of software integrations. Prior to joining Sopra, McCrary was the Senior Software Engineer leading all web development for Lexington Law, the largest Credit Repair company in North America. McCrary recently joined Sopra Brands for the endless possibilities for growth and improvement.